2020 is seeing a significant rise in unique fashion trends. While fashion lovers are turning to the internet for their seasonal clothing needs, many are also exploring the latest trends to catch onto. There is a progressively imaginative course adopted by brands to reevaluate discussions and decisions around their brand’s sustainability. How these brands market their fresh collections matter now, more than ever!
PRICE GUIDE
$ | Typically under $50
$$ | Typically $50–$100
$$$ | Typically $100–$150
$$$$ | Typically $150 or more
Fortunately, even the customers are starting to comprehend that the everyday fashion choices they make can have a huge effect. Mindful shopping is a basic method to contribute emphatically toward a greater image of sustainability, and luckily, you can shop morally and keep up your one of a kind fashion awareness simultaneously.
1. Noize
Based In
Montreal, Canada
Ethics
Cruelty-free fashion, sustainable fabrics, eco-friendly practices, ethical supply chain
Best For
Winter apparel
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
“Outerwear For All Who Care” is Noize’s tagline, and they’ve earned it.
Yep, Noize brings a combination unparalleled blend of style, comfort and consciousness to an audience who demands it.
From the use of cruelty-free high-tech synthetic fabrics and a elite sourcing process which leaves a minimized environmental footprint, to creating affordable, functional and ultra stylish outwear, Noize brings the very best of sustainable global fashion to those who appreciate it.
2. Amour Vert
Based In
San Francisco, CA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Washable Chic is how Amour Vert sums itself up, and we totally agree,
Crafted in California with a focus on natural simplicity and comfort, Amour Vert’s collection integrates sophistication with relaxed fashion in a way we haven’t seen anywhere else.
From the faded earthy colors of their blouses and tops to understated yet eye-catching dresses to their colorfully subtle pants and skirts, Amour Vert won us over fast.
But there’s more…
We also love how their sustainable practices address all aspects of their business operations – from the fibers and production processes to the fair treatment of workers to how the garment reaches the consumer, Amour Vert takes serious pains to ensure their beautiful styles do not come at the cost of high-minded sustainability.
3. Pact
Based In
Boulder, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
If you’re on the hunt for super-soft, long-lasting basics, look no further than Pact; the brand sells organic clothing for everyone in the family (toddlers and babies included). And not only are their garments GOTS Certified Organic and Fair Trade, but they’re also universally flattering and comfortable for year-round wear. Given the affordable price point and high-quality standard, your purchase from Pact is sure to be a win!
4. Tentree
Based In
Vancouver, Canada
Ethics
Fairtrade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Buy ONE. Plant TEN trees.
461,804 trees planted worldwide.
Goal is to plant ONE BILLION trees by 2030.
This Vancouver-based brand’s roots grow deep in sustainability. For each piece of ethically crafted and sustainably designed piece of apparel you buy from this brand – they plant TEN trees.
Beyond the rippling positive impact of their vast reforestation efforts on the environment and local communities, the brand sports some chic casual wear for men, women and kids. Tentree also offer some truly unique, sustainably sourced clothing options, such as, an entire collection made out of hemp!
Reportedly operating at a loss to fund their vision of an ecologically restored planet, this brand advocates a ‘do what you can’ approach to sustainability that we find as alluring as their Fall Essentials.
5. Alternative Apparel
Based In
Norcross, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Heavyweight recycled cotton, hemp blend, organic cotton, and cotton modal. The list of sustainable clothing materials is endless at Alternative Apparel. Their extensive collection of subtle, yet sophisticated loungewear, scarves and socks is bound to turn the heads of the most discerning shopper. From techy to trendy, Alternative Apparel has a sustainable option for everyone.
The best part? You don’t have to break the bank to shop sustainable! Alternative Apparel is the conscious shopper’s bargain-hunting paradise.
This affordable brand uses recycled materials and processes when possible during manufacturing and the company ensures employees work in safe conditions and earn fair wages.
We love the collection of terry pullovers and ultra-comfy sweats. Head over there to check out their collection now!
6. Girlfriend Collective
Based In
Seattle, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Fast is out. Slow fashion is IN.
Girlfriend Collective offers a rare collection of responsibly sourced and made activewear. And when we say responsible, we mean they actually take trash, like plastic bottles and fishing nets, that would otherwise clog landfills and pollute the environment and turn them into stylish, affordable activewear you would never want to take off!
We love, love, love how inclusive and affordable their entire collection is. There is something here for every body shape, size and pocket. This brand makes its clothes in Vietnamese factories where workers are provided with safe conditions, fair wages, standard working hours and a promise to never put bottom line over the brand’s commitment to sustainability.
7. Levi’s
Based In
San Francisco, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
It takes a lot for a brand to get to a stage where they become synonymous with the product – the blue jeans. Levi’s has achieved that in more than 100 countries worldwide. The brand’s versatility lends it a favourite among all types of crowds, teens, high street fashion junkies, cowboys and even presidents. More importantly, though it’s a world leader in apparel that takes responsible and ethical sourcing seriously.
Levi’s is part of the Better Cotton Initiative (BCI) and is working with organic cotton firms and recycled cotton suppliers to source materials more responsibly. The brand touts eco-friendly and sustainable practices like recyclable denim, ethically sourced cotton, and innovations to reduce water use – PLUS Levi’s takes great pride in the fact it gives back to its workers and community organizations alike.
Simply put, Levi’s is the definition of classic and its commitment to sustainability only makes it trendier.
8. Hackwith Design House
Based In
St. Paul, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Minnesota-based Hackwith Design House designs pieces with only 1 goal in mind: for that piece to become your favorite. Their apparel is made in the USA and features simple and clean basics for every season – including swimwear and plus-size options. In addition, many of the products are made-to-order, reducing the brand’s waste and ensuring that your piece is truly one-of-a-kind. Hackwith Design House’s soothing, always-in-style color palette makes it perfect for the minimalist looking to invest in clothing that will last a lifetime.
9. Reformation
Based In
Culver City, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Built on the bedrock of “no trade-offs” motto on sustainability, this brand’s sustainability framework is based on the United Nations Sustainable Development Goals (SDGs). They push for better-sourced and upsourced materials, fair wage environments and complete transparency at every step of the supply chain. Reformation’s commitment to sustainable production is evident in the care they take to include a description of its environmental footprint for every item in their catalogue. The Los Angeles-based brand offers an exhaustive list of options for sustainable and inclusive fashion and specializes in on-trend pieces, which stay stylish long after the season is over.
10. Encircled
Based In
Toronto, Canada
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
This Canadian brand is minimalist in approach and believes in making fewer, but better options for your closet. It believes in a ‘seasonless’ approach to clothing that you can carry off no matter where you are and what you might be doing. Encircled is on a mission to help you pack lighter and do more with less. It creates clothing, which is versatile in design with fabrics that are as comfortable and travel-friendly as they are good for the earth. Encircled takes a mindful and slow approach to design, producing only what is needed and incorporating sustainable practices into everything it does – from upcycling leftover fabric to using recyclable packaging. We also love Encircled’s video tutorials on how to wear its pieces multiple ways.
11. Mara Hoffman
Based In
New York, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Since 2000, Mara Hoffman has been a leader in fostering mindful consumption habits and creating space for open conversations about clothing manufacturing practices. Just some of the sustainable fabrics they use include Econyl, Tencel, Repreve, hemp, linen, and organic cotton, while also implementing such eco-conscious materials as compostable poly bags, sustainably sourced buttons, and soy-based ink for marketing initiatives.
But what do we love most about this East Coast brand?
It’s commitment to creating clothes which celebrate women and a radical transparency ethos which makes itself one with its customers.
12. Back Beat Co.
Based In
Los Angeles, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Back Beat Co. is a one-of-a-kind brand which nails the effortless-Cali skater or surfer vibe. Using fabrics like recycled cotton, hemp, and Tencel, Back Beat Co. crafts timeless fashion basics which quickly become a staple to any closet. Based in Los Angeles, the apparel is made with small family-owned businesses and takes great care to maintain a low environmental footprint.
In fact they even use recycled paper mailers and compostable bags when shipping!
You’ll be so glad you added this affordable brand to your rotation.
13. Vege Threads
Based In
Northcots, Australia
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Whether you’re opting for the socks and long sleeves made of Merino wool or the crop tops and wide-leg pants created from a blend of hemp and organic cotton, Vege Threads’ collections are manufactured 100 PERCENT in Australia.
But what makes Vege Threads even more unique are their intimates.
You see, Vege Threads defies conventional industry by making use of such eco-conscious materials as deadstock fabric, the yogawear is colored with chemical-free and plant-based dyes, and the swimsuits are made from recycled nylon.
And to go a step further, due to their working with local knitting mills and producing in limited numbers, you can rely on Vege Threads for sustainability and style.
14. Jenni Kayne
Based In
Beverly Hills, USA
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
If you’re seeking quintessential California-inspired style, we love Jenni Kayne.
This apparel and lifestyle giant captures the very best of Cali fashion by crafting stunning silhouettes, timeless classics, and cozy layers for a neutral, effortless wardrobe (our favorite is their take on merino wool, cotton, linen, and cashmere for the luxury fashionista).
Ethically made (and locally sourced whenever possible), the Jenni Kayne team is also working towards becoming more sustainable and eco-friendly over the next two years. And just as importantly, Jenny Kane gives back to organizations like Baby2Baby and the NRDC—so you’re investing in both high-quality and impact.
15. Chopova Lowena
Based In
London, UK
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
One of this year’s LVMH Prize winners, this brand takes its name from its British-Bulgarian founders, Emma Chopova and Laura Lowena. And since the launch of the label in 1917, the brand has quickly racked up a list of premium stockists, including Matches, Farfetch, and Browns, and has become a street style hit thanks to its distinctive leather-belt skirts.
Additionally, the designers tap into their sustainable credentials by using unique recycled and dead stock fabrics to make the skirts – including vintage fabrics sourced from Bulgaria and the UK.. The added benefit of this? Each skirt is unique from any other ever created.
And oh yes…you’re gonna love their necklaces and dresses too!
16. Gerbase
Based In
London, UK
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Brazillian born, London based designer Paula Gerbase operates on her own terms by choosing to produce jewellery and clothes at a slower pace – thus allowing her to side-step the traditional fashion calendar.
Thanks to this patient deliberateness, her carefully considered jewellery and light-as-air separates, stand the test of time as pared back styles intended to work with your existing wardrobe (so you won’t be replacing them in a hurry).
Oh, and everything she does is understatedly cool.
But don’t take our word for it… take Dua Lipa’s, as she was recently spotted in one of Gerbase’s signature ribbed tops.
17. Pringle of Scotland
Based In
Hawick, UK
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Pringle of Scotland, best known for its knitwear, has naturally put recycled fibres to good use by creating its limited edition jumpers.
No doubt about it, these are beautiful knits…ones which not only show their quiet commitment to the environment in their materials, but they also express their sustainability by featuring a graphic earth print and the word ‘Re-Loved’.
But even more impressive?
Pringle of Scotland uses zero new raw materials in the production of their two jumpers – each being made with 100% recycled fibres (even the garment tags are recycled).
And on top of all this, because you can always count on this brand’s to stay in style, you can consider these sweaters not just fashion, but a long-term investment – a fact proven by its collection of reissued genderless styles.
18. House of Sunny
Based In
London, UK
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Possibly the most ‘fun’ sustainable brand about, House Of Sunny specialises in Instagram-perfect bold bags, outerwear and knitwear. Evocatively titled ‘All These Friends and Lovers’, House of Sunny’s latest collection is the sustainable bargain hunter’s dreams come true!
The brand focuses on building small, bi-annual collections to both reduce wastage and act against fast fashion. This allows them time to research innovative fabrics and the most responsible means to implement them in production. The focus is on creating durable, high-quality materials that can be used time and again by the wearer. The brand is also conscious about reducing its carbon footprint in logistics and transportation and chooses biodegradable or recyclable solutions for its product purchases. They recycle or donate textile scraps to ensure zero wastage.
19. Sonia Carrasco
Based In
Barcelona, Spain
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
The Barcelona-based brand makes use of certified recycled fibers, GOTS organic and certified vegan fibers to craft timeless pieces in their factories. Craftsmanship is in focus here and the brand believes in building products that spell quality in both beauty and usability. Sonia Carrasco works with the aim of ushering in a change in the sustainability practices of the fashion industry as a whole and finds innovative ways to incorporate recycling in its own production process. They ensure circularity through recycling and are constantly on the lookout for innovative fibers and experimental designs to incorporate the new materials. Their collections have an understated quality, yet appeal directly to the fashion connoisseur’s senses.
20. &Daughter
Based In
London, UK
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
Daughter, a family-run brand founded by designer Buffy Reid and her father Colomba, creates its designs with longevity in mind – a philosophy most evident in its classic knits and breezy smock dresses.
Producing their signature styles with local craftspeople and creating knitwear using 100% natural yarns sourced locally from expert spinners in the UK and Ireland, each piece is then hand-finished to give the &Daughter personal touch. This very same care also carries over to the creation of &Daughter’s signature smock dresses – relaxed yet stylish outfits which are the perfect shape for lounging (whether we’re confined to the house or outdoors) while still looking we’ve made the effort. Sold.
21. Stine Goya
Based In
København K, Denmark
Ethics
Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain, gives back
Best For
Dresses for any occasion
Product Range
Women’s, men’s, & children’s apparel, accessories
Size Range
XS–XL; up to US 22
Price Range
$$–$$$
The Copenhagen-based family-run brand has a holistic approach to sustainability. They seek to integrate sustainable methods in every facet of their business, not just sourcing and production. The AW19 Sustainable Capsule collection serves as evidence to this commitment and features some truly unique designs in recycled polyester. The expertly crafted designs feature construction, fabric manipulation and texture to create the artists’ vision of ‘wrapped buildings’. All in all, a stunning collection to peruse for the fashion-lovers.
The company also makes use of pieces in silk, recycling sequins, digital printing and hopes to incorporate biodegradable packaging and begin a process of charging retail customers for bag use in the near future.